
Our program strives to create change at the individual, community and policy levels to prevent people from using tobacco and nicotine products, support those looking to reduce their use or quit, and ultimately, shift society’s perception of tobacco and nicotine use. Specifically, our goals are to:
- Prevent youth and young adults from starting to use tobacco.
- Decrease tobacco use in adults and youth.
- Reduce exposure to secondhand smoke and vape emissions.
- Discourage the use of other tobacco products such as nicotine pouches, heat-not-burn devices and synthetic tobacco.
Robust evaluation strategies and data collection tell us how we’re doing on the previously mentioned goals. We can also use data to help tell the stories of Vermonters impacted by tobacco and nicotine and whether our efforts are working.